A series of products combine AR technique, AI object recognition, “electronica fence” and business model to achieve sustainable development of pasture and prevent desertification
UX Researcher UX/UI Designer Creative Technologist
User Experience Design AR interface design User Research AR Prototyping Programming Physical prototyping
3 Designers & 1 Mentor
8 Weeks Interdisciplinary Project
How might we promote “rotation grazing” to prevent desertification in China and increase herdsmen's income?
Help herdsmen perform “rotation grazing” more scientifically via AR technique, AI object recognition, electronic fence and business model.
No one could forget the sandstorm that happened on March 14, 2021, in Beijing. The thick dust turned the sky yellow and the sun blue. People felt it hard to breathe and in the picture, we can find that it is hard to distinguish CCTV Headquarters from the yellow dust.
Worldwide desertification
A wide range of people are affected by desertification in the world
We can find the reasons in the map. From the map, we can see most of the desertification area in China was pastures. Some grasslands in northwest China are used as pastures, and unfortunately, because of overgrazing, these grasslands finally become desertification area.
The rapid population growth causes rapid meat needs and it leads to the overgrazing problem at last.
Especially since the Reform, after the contract of grassland to households, in the market economy system, in order to pursue economic interests, the degree of grassland overload continues to increase.
Since 2000, mountain grazing prohibition bans have been implemented nationwide as an extreme ecological protection measure. At that time, farmers who made a living by grazing could not accept it. The research on herdsmen's grazing showed that more than 70% of herdsmen used illegal grazing after the ban.